About Mattel. By getting them excited today, we’re giving them the confidence to raise their voices and run for office tomorrow.”. Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”. “Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country,” said Lisa McKnight, SVP and Global Head of Barbie & Dolls, Mattel. Four diverse dolls hope to expose girls to public leadership roles by showing them a full political campaign team… In Partnership with She Should Run, Brand Educates on Leadership Roles and Importance of Voting. Barbie 2020 Campaign Team was launched ahead of the 2020 election alongside a full marketing program that highlights the importance of voting and taking a stand while teaching girls how to run a campaign. Share Share Tweet Email Comment. The most insightful comments on all subjects will be published daily in dedicated articles. }. In a press release from Lisa McKnight, Global Head for Barbie and Dolls at Mattel said, "Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country. Please continue to respect all commenters and create constructive debates. The team is also quite diverse to make children understand that anyone can aspire for a powerful position and lead. The much talked about collection features four diverse dolls whose various roles make up a winning campaign, including a candidate, campaign manager, fundraiser, and voter. Some good news in healthcare! At the center of the racially-diverse collection is a Black candidate that reminds all girls that they can lead from the polls to the podium. , a course designed to support young girls, particularly girls of color, in their pathway to political leadership. You can be a candidate, campaign manager, campaign fundraiser and voter with the Barbie Campaign Team Giftset! EL SEGUNDO, Calif., July 28, 2020 — Mattel, Inc. today announced the Barbie® 2020 Campaign Team set to expose girls to public leadership roles and pique their interest in shaping the future. Barbie has been around for so many years and the faces and jobs of the dolls have been thankfully changing so much as the years go by. The ”Campaign Team“ set is named Barbie's Career of the Year for 2020 on its website and marks the seventh time Barbie has run for political office since 1992. Their mission is to expand the talent pool of women running for office in the United States by providing community, resources, and growth opportunities for aspiring political leaders. The focal point of the whole collection is the “candidate,” which is a Black woman seriously rocking a tweed pink pantsuit and hot pink lip to boot. Let's be real: it's so easy for girls to turn on the television and see mostly men in political roles, so having this campaign to reflect on is truly a wonderful opportunity for young girls to start following a career path in that direction. “Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. Mattel and She Should Run first collaborated back in 2016 with the release of the President and Vice President Barbie set. You can be a candidate, campaign manager, campaign fundraiser and voter with the Barbie® Campaign Team Giftset! She Should Run is also a recipient of funds from the Barbie Dream Gap Project–a project released in 2018 with the mission of helping girls pursue their dreams by properly addressing their self-imposed limitations. While we know there are barriers to getting girls in leadership roles, 66% of adults surveyed by She Should Run* observed an increased perception in leadership potential in children who role-play. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. In addition to being a longtime partner, She Should Run is a recipient of funds from the Barbie Dream Gap Project and has dedicated resources in part to Help Her Lead, a course designed to support young girls, particularly girls of color, in their pathway to political leadership by giving adult role models the resources and guidance to engage and inspire them early in life. Gym goers, mountaineers, hikers, cyclists, and basically anyone who tries to keep themselves hydrated, all have one--often unspoken--question in common which is ‘Is my... Hollywood celebrity, Dwayne “The Rock” Johnson, has been the target of several Instagram posts made by Ms. Orange County, Sanja Hatter recently. Barbie’s “Campaign Team” is here to give all girls (and the rest of us) hope for a better future. The Barbie Campaign Team giftset features 4 dolls capturing life on the campaign trail with Barbie doll and her campaign team who will help make this candidate a success! What is 'Challenge Accepted' on Instagram and how do I take part? The company also treads on the possibility of acquainting kids to the idea of pursuing careers in politics. RELATED: Grandma Who Made "Real Life" Barbies Also Created "Quarantine" Barbies. Yes, even they even included a voter! The doll set was launched in coalition with She Should Run - a non-profit organisation dedicated to supporting women who wish to consider and pursue running for positions in government as well as educating them on the importance of voting. The set costs $39.99 and is available from major US online retailers, including Amazon. Yeah, me too. The presidential candidate Barbie is a black woman in a pink suit with black trousers while the rest of her presidential team are decked out in stylish dresses. “Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. *Full She Should Run survey results available here, View source version on businesswire.com: https://www.businesswire.com/news/home/20200728005341/en/, Devin TuckerMatteldevin.tucker@mattel.com, Marissa BeckMattelmarissa.beck2@mattel.com. The new dolls are the latest attempt by Barbie to make its dolls more diverse. In addition to the playset, Barbie is also launching educational resources, like play ballots, printable activities, and prompts for girls to write their own campaign speeches among many others on Barbie.com/CampaignTeam. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. This first-ever collection includes four different dolls and they are all equally awesome to look up to. The Barbie Campaign Team includes four women who represent a presidential candidate, a campaign manager, a fundraiser and a voter. This first-ever collection includes four different dolls and they are all equally awesome to look up to. In fact, it has received a lot of praise for its diverse dollies such as its disabled black Barbie. With a continued effort on determining how to foster girls’ leadership ambition, Barbie and She Should Run are directly addressing the top barriers to girls’ leadership, which are self-limiting beliefs that are in line with what the brand seeks to address through the Barbie Dream Gap Project. This is seriously the best gift for all the girls in your life. The brand has also dedicated resources in part to Help Her Lead, a course designed to support young girls, particularly girls of color, in their pathway to political leadership. “Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. Minimum 15 minutes delayed. Barbie with no hair and the skin condition vitiligo, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. The doll company has been marketing and selling candidate dolls since the 1992 presidential elections. With a continued effort on determining how to foster girls’ leadership ambition, Barbie and She Should Run are directly addressing the top barriers to girls’ leadership, which are self-limiting beliefs that are in line with what the brand seeks to address through the Barbie Dream Gap Project. Mattel, Inc. partnered with She Should Run, a non-partisan non-profit that provides guidance and support to women considering a run for office, to directly address the top barriers to girls’ leadership, which are self-limiting beliefs that they are not as capable as boys. The Barbie Campaign Team includes four women who represent a presidential candidate, a campaign manager, a fundraiser and a voter.
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