Read about our amazing student accomplishments and projects, alumni and faculty news, industry events, and more. Professional presentation skills are emphasized throughout.
4 hr./wk. This class familiarizes students with planning and implementing communications strategies for corporations and institutions. Topics include creating brand value through public relations, integrated marketing communications, media relations, and crisis communications. Thanks to our faculty and professional friends who are meeting today’s challenges and enabling our students to stay connected whether in class or through professional opportunities and networking. 3 hr./wk. Email the completed cover form with Ravneet Dhamrait ’21 and Daniela Bernal ’20 were named this year’s Finn Partners Diversity + Inclusion Scholar/Interns. Readings and discussions on the economic, social and legal aspects of the industry with an emphasis on advertising's role in a marketing plan, consumer behavior, market segmentation, and position strategy.
As part of the Bachelor of Arts in Communications, majors are required to courses in both disciplines. The Advertising & Public Relations Program of the Media & Communication Arts Department at City College offers a Bachelor of Arts degree to a diverse, yet selective group of highly motivated students.
Prereq MCA 375.
: MCA 10100. 4 hr./wk. 4 hr./wk. Congratulations graduates and families and continued success!. Prereq.
Please note that the Ad/PR Program primarily offers DAYTIME classes. Proudly created with Wix.com, Genesis Flores is Awarded 2020 PRSA NY/CCNY Art Stevens Scholarship, Finn Partners Selects Two Ad PR Majors as 2020 Diversity + Inclusion Scholar/Interns, Sumiya Khan is Named 2020 Dot Giannone VMLY&R Scholar/lntern, Savvy Seniors Show Competitive Grit in Zahn Start-Up Competition, Majors Get a Guest Seat at the Table at Leading Marketing Communications Agencies, Building Bridges Industry/Alumni Networking Event Sets Record Participation, Ad PR Alums Lead Top Industry Associations to Drive Diversity and Inclusion, 2020 Senior Workshop Classes Shine with Strategic Integrated Campaigns, Summer Internships “Uncanceled” thanks to Ad/PR professor. ; 4 cr. In this course, students learn how to generate ideas that help solve marketing communications problems and to execute those ideas through advertising campaign that are strategic and engaging. Genesis Flores ’21 was named the recipient of the 2020 PRSA NY/CCNY Art Stevens Scholarship for Excellence in Public Relations.
CCNY embraces its position at the forefront of social change. 3 hr./wk. Communicating with the media through press releases, media kits, press conferences, features, backgrounders, photo captions, video news releases and PSA’s are explored.
your 250 word statement, This class provides an introduction to the advertising industry.
Every year, hundreds of thousands of students – including a record 274,000 degree-credit students – choose The City University of New York for a multitude of reasons that can be summed up as one: opportunity.
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