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Using the popular and currently trending industry hashtag got them the desired visibility and reach that they couldn’t have gotten themselves. Moonpie is a cookies brand that uses humour as a way to connect with their audience. The experience was shared on social media platforms and this boosted the brand's awareness. While not its main goal, it increased apparel sales by 46%. The goal when writing a killer brief for a PR Agency is to allow you and your chosen PR Agency to: Some of the top benefits of a well written professional brief for a PR Agency include: Before you embark on the process of spending time writing a professional Public Relations campaign brief for a public relations agency, we suggest you: goal outcome matrix meeting work productivity, Sunrise and The Sunday Project both touting kim kardashian interview as an exclusive. Time Warner Cable offered a 60-minute tour inside a cable box using interactive booths. Let’s move past strategy and get into implementation of your brand activation plan. But it quickly became more than just a burger. You can also collaborate with influencers in your niche and run joint contests, giveaways, and promotions. Their brand loyalist signed it and shared it with their communities prompting many twitter mentions and new conversations from brands like United Airlines. They also used two brand-specific hashtags for this campaign #YourArmyNeedsYou and #FindWhereYouBelong. 10 Successful Experiential Marketing Campaigns / Brand Activation Campaigns, 10 Experiential Marketing Interactive Brand Experiences, 10 Affordable Experiential Event Marketing Examples, 10 Impressive Experiential Marketing Events and Event Activations, 10 Outrageous and Inspiring Experiential Marketing Examples, 10 Experiential Events That Challenged Audience Thinking, 10 Retail Experiential Marketing and the Best "In Store" Activations, 10 Big Budget Experiential Marketing Ideas. These digital posters showcase challenges that Misereor seeks to resolve – hunger depicted with a slice of bread, for instance. When everything is done correctly, and you establish some high level communication channels with your clients and the media, digital PR can provide incredible value, as seen in some examples below. As for their hashtag strategy, they used a branded hashtag #ExtraShotOfPride and a popular industry hashtag #Pride for their posts. Red Bull, popularly known for its “Red Bull Gives You Wings” slogan, decided to “test” that theory with this experiential marketing stunt. In celebration of the 50th Anniversary of Apollo 11 landing on the moon, NASA posted historical photos about past events and created a viral movement for other brands to jump in on too. Even toilet paper companies have social media needs. What you measure must be related to your goal. Nike capitalised on heroes (like Williams) using their brand, to inspire those who look up to them to encourage them to follow in their footsteps, and to follow their own crazy dreams. The event left attendees with a memorable experience that revealed Smirnoff’s creativity and powerful branding.

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